Having an innovative marketing solution like GPS is a great start.  But turning that into a viable, thriving and sustainable business is what really matters. 

The question then is: How does GameStakes best capitalize on this tremendous opportunity?  This needs a sound strategy that takes the business from startup to maturity. 

The entertainment is free, but there really is no “free lunch”.  The free aspect of GPS will drive customers to the revenue producing channels. 

The Company will also incorporate a social network strategy similar to what MySpace and Facebook did to build their membership base.  Members will also be incentivized for convincing others to join.

The Company's business strategy follows the simple three-phased approach of: LAUNCH -> SELL -> EXPAND.

	GameStakes will launch and operate its own GPS web site.  The purpose of this site is to build a large membership base.  The first 180 days of operation will focus on finalizing the site, developing games and the launch of the site.
	Possessing a large, targeted membership base means you have an outstanding opportunity to generate revenues in many ways.  GameStakes will leverage its membership base through advertising and promotions, affiliate programs and selling complimentary products and services.
	More than ever, companies are looking for cost-effective ways to promote their products and services to generate sales.  These companies are looking for the next innovation to replace banner ads and spam.  GPS is just the answer they’re looking for.  Starting Year 2, a sales effort will begin to license GPS to outside organizations.  In addition, GameStakes will look to joint venture with companies that have an existing membership base in various vertical market segments such as kids, sports, music and baby boomers.

Central to the business strategy is integrating the elements of social networking into the GPS Platform.  There's good reason for this too.  Companies like Facebook, MySpace and Twitter are the talk of the Internet and have built large memberships.

The social network elements in GPS revolve around members’ profiles.   Every member has a profile which gives them access to all the social network functions.  Through their profiles, members can search for others by school, company, city, interests, and other criteria; send public and private messages; hold private chats; participate in blogs and forums; plus a host of other functions. 

GPS social networking encourages new ways to communicate and share fun experiences.  This social networking relates directly to the entertainment value that GPS provides.  For instance, members will be able to create their own groups.  Groups could be fellow employees in an office; alumni from a school; patrons of a bar; members of a club; parishioners of a church; and even those in other social networks.  Members will be able to create just about any personalized group they want, invite others to join and then compete within those groups.

GPS also employs social network strategies to build a targeted membership base.  The capability for its games and contests to be directly embedded into other social network sites and rewarding members with incentives for telling others that join will help grow memberships. 

Better knowledge of the customer is also where the social profiles come into play.  The demographic info made available through the social profiles is incredibly powerful.  It makes it possible to target users based on a variety of criteria from as simple as age and gender to as specific as members’ favorite movies and music.  This provides a tremendous value add to both advertisers and to ongoing development of GPS.  It also increases the stickiness of the site and encourages users to return often and spend time on the site. 

Concepts like these should promote viral growth of both the social network and GPS which is instrumental in forming the basis of a very robust revenue model.