Executive Overview

GameStakes is a marketer’s dream with a platform that combines entertainment and marketing to generate explosive sales. 

The platform is a traffic-generating engine that draws millions of loyal members who are compelled to buy, compelled to tell you about themselves and compelled to get others to join as well.  It’s so powerful that we coined the term “Promotainment” to define it.  The platform is called GameStakes Promotainment System (GPS for short) and it touches every aspect of marketing like never before.  Let us explain.

GPS provides the vehicle for members to be entertained with games, contests, trivia and other fun activities with the chance to win cash and prizes.  Members play the games to win raffle tickets and these tickets are entries into a free drawing.  And while they are being entertained, right alongside the fun are promotions and advertising messages unobtrusively shown to this captive audience time and time again.  So even if the viewer doesn’t click on the banner, they are presented with the advertisers’ message thereby increasing brand recognition and awareness.  But advertisers want more than brand recognition – they want sales.

Traffic + Members + Sticky = Money

A key to generating sales is getting viewers to click on banners so they are directed to the advertiser’s complete message or promotion.  This is a strong suit of GPS.  Just for clicking on the banner, they earn tickets for the next raffle.  It’s a sure-fire method of increasing the effectiveness of banner advertising. 

GPS also boosts the allure of email advertising in a similar way.  By offering tickets for reading emails and tickets for responding, emails have a much better chance of being read and higher response rates are almost certain.  Another major factor in ensuring high response rates is knowing your target audience.  GPS includes a survey capability for this purpose.  Players get tickets for completing the survey while key demographic information is collected.  The membership base created is ideal for targeted marketing with the real potential of very large revenues.

Now add a powerful referral system.  Members refer others and when those referrals buy anything, the referring member earns more tickets plus a commission.  Plus it’s multi-level, so when a referral tells someone that buys, the original member earns a commission on that person, as well.  This referral network goes down 5 levels making the commissions members can earn significant.  The combination of tickets and commissions really gets them motivated to tell their friends, family and business associates.

The very powerful marketing strategies of GPS were designed to motivate behavior and they really work.  Whether it’s clicking on banners, responding to emails, completing surveys or getting members to buy, it’s never been easier.  Furthermore, GPS makes adding new activities easy and when tickets are awarded, the players are motivated to participate in these new activities as well. 

By combining entertainment and marketing, GPS is a quantum leap from how marketing is currently being done on the Internet.  So what does all this mean for GameStakes – a huge bottom line!

There's one more thing too.  To illustrate the public market possibilities, one only needs to look at two companies publicly traded – IWON and Pogo.   IWON, a wholly owned subsidiary of IAC (NASDAQ: IACA) was trading over $18.50 and Pogo of Electronic Arts Inc. (NASDAQ:ERTS) was over $19.00 per share at the end of October 2009.  Trading like this, especially in these economic times, clearly demonstrates the market potential.  Moreover, these companies have games, but are nowhere near what GameStakes is planning.